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Batik is a traditional Malay handicraft that is unique in its motif, design techniques and aesthetic values. This art form has been the love and passion of both local and international art aficionados. Fashion industry is equally captivated by the functionality of batik in the creation of a wide range of apparel, from traditional costumes to haute couture. Most importantly, being a significant part of the Malay heritage, Batik which is rich in its motif resources and aesthetic values captures and preserves the very essence of our national art and culture.
Batik Merbok is the brainchild of YB Datuk Seri Zainuddin Maidin, the former Malaysian Information Minister and the ex-ADUN of the Merbok Parliamentary. The initial idea of setting up an industry for Batik Merbok was nobly conceived with the aim to help single mothers, the poor and the disabled to venture into batik cottage industry. It is part of our contribution to the society in promoting economic growth, social vitality, cultural and heritage conservation and proliferation. This is also in line with the need to develop human capital among the rural communities in the effort to escalate their socio-economic mobility. Besides that, the setting up of Batik Merbok also aims to provide the facility, training, guidance and expert advice on batik making and production. This project has been planned and carried out comprehensively and in stages in the performance of the benevolent duty to the community and humanity.
In realizing the Batik Merbok project, UiTM Kedah was appointed as the Batik Merbok Design Consultant in collaboration with the Merbok Parliamentary Service Centre and BIRDA from the Faculty of Arts and Design, UiTM Shah Alam. Since then, the Department of Arts and Design of UiTM Kedah has been directly involved in the Batik Merbok project, mobilizing all activities through a series of discussions, strategic planning, research, designing, exhibitions and documentation.
Since its appointment as the consultant of Batik Merbok in early 2008, UiTM Kedah has been most vigilant in monitoring every latest style and collection, design motif, manufacturing technique and Batik Merbok production so that they are in sync with the latest trends and contemporary demands; and most importantly that Batik Merbok meets and exceeds the requirements for the marketable quality of batik. Detailed and comprehensive documentation of Batik Merbok is also done diligently and regularly to contribute to the education and preservation of the Malay artistic heritage.
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Introduction
